Review "This text is a solid companion for graduate-level research classes, where sport management and communication students may have had little or no research experience at the undergraduate level. Certainly, a supplemental text on the actual application of specific statistical analysis would be necessary for more advanced students looking to conduct actual research. For doctoral studies, this would also serve as an appropriate foundational resource. More in-depth resources are clearly needed for students taking on a thesis or dissertation. However, this is an excellent text for instructors wanting to give more than the basic quick introduction to research methods. For the sport communications classroom, the authors have excelled in providing a broad range of hypothetical cases and recent case examples that factor in topics appropriate for this audience."- Julie D. Lanzillo, Neumann University, USA, International Journal of Sport Communication, 2015, 8, 526 -527. Read more About the Author James Skinner is a Professor of Sport Business and Director of the Institute for Sport Business at Loughborough University, London, UK. His research interests are in drugs in sport, culture strategy, leadership and change, sport and social capital, and research methods for sport management Allan Edwards is Head of Sport and Exercise Science at the University of Canberra, Australia. His research interests include qualitative research methodology, high performance sport management and sport marketing Ben Corbett is a sport management PhD candidate and lecturer at Griffith University, Australia. His research interests include organisational strategy and change, high performance management, and sport event legacy Read more
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