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Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience of Consequences on Attitudes and Memory
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Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience of Consequences on Attitudes and Memory

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Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience of Consequences on Attitudes and Memory

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