Product Description The SnoozeShade range was invented by a safety-obsessed British mum in 2010. The Plus is for babies aged 6 months+ (or once they are sitting up and want to look out when awake). It has a unisex steel grey trim and detail. The Plus blocks up to 99% of UV rays (UPF50+). It is a high quality pram sun shade and baby sleep aid that also protects from wind, chill, insects, cats and even light rain. The front single layer window filters 80% of UV so baby can enjoy the sights safely without sun in little eyes. No more blankets over the buggy! With regular use SnoozeShade becomes a sleep trigger and baby knows it’s time to sleep. At naptime, zip up the outer panel to block 99% of UV, reduce distractions and help your little one snooze on-the-go. Use the top peekaboo zip to check in quickly on your little one. Our 'sleeping baby' emblem tells people that baby is not to be disturbed. When not in use, secure the front panel with the straps provided. SnoozeShade Plus will last until your child is out of the buggy. It fits larger buggies, 3-wheelers and jogging strollers easily and allows for toddlers’ longer legs. Perfect for holidays, days and meals out, theme parks as it helps little ones get a much needed nap. Many parents tell us they love it so much they continue to use it when then get home. Safety is Number One at SnoozeShade - all SnoozeShade products meet the strict safety standards of a toy for a newborn to ensure they are as safe as possible. Our fabric is a special air-permeable mesh (air passes through it) that blocks 99% of UV and 94% of light. If your baby is 0-6m we recommend the SnoozeShade Original and SnoozeShade Car Seat Canopy. Going on holiday with a little one? Check out our version for travel cots which makes sharing a room with baby easier. Manufacturer's Description Maximum sun protection for your baby SnoozeShade Original blocks 99% of the sun's UV rays. Doctors recommend babies aged under 6 months are kept out of direct sunlight and you can use SnoozeShade to give more shade than a parasol as well as to aid healthy napping. Good daytime sleep = good sleep at night SnoozeShade is recommended by the world's top baby sleep experts, doctors and midwives because it helps babies get the sleep they need rather than the sleep they can grab when out and about. Napping during the day reduces the cortisol levels in baby's blood which, if not reduced by bedtime, will keep baby awake and wired just when they need their sleep. Parents use words like 'lifesaver' and godsend' to describe their SnoozeShade when we asked over 300 of our customers, 9 out of 10 said they would recommend to a friend. Jo Tantum, one of the UK's leading baby sleep experts, recommends SnoozeShade to her clients and we have many health and medical professionals who buy for themselves and know that a well-rested baby is a happy baby which makes the whole family's life easier. Our fabric is a specially designed air-permeable mesh (this means air can pass through) and much safer than a blanket or similar items. There are no long straps and all materials used are tested to wiothstand the same treatment as a toy to ensure they are are as safe as possible. You can tell it's deidgned by a mum. The holiday essential that you'll keep on using Many parents tell us they started using SnoozeShade when they were going on holiday and worried about upsetting baby's routine. Great for day trips, evening meals out and if delayed in an airport. Bst of all they also tell us that they keep using it when they're home as it has made such a difference. About the Startup Describe your product in 3 words.Helps babies sleepHow did you come up with the idea for this product?As a new mum, I became frustrated when I needed to be out of the house when it was my baby daughter's naptime. I ended up either a) having an over tired grumpy child who then couldn't sleep at night as she was too tired to sleep or b) hanging items like blankets or muslins over the pram to try and encourage her to sleep which ended up distracting her more than calming her. I needed something that was small, lightweight and portable that would fit any of my buggies and would protect her from the elements when we were out and about. I wanted a portable blackout blind. I couldn't find anything available to buy and my friends thought it was a good idea so I started to develop the idea further and ended up with SnoozeShade Original (the first of 9 products) that all make travelling with a baby or toddler easier. What makes your product special?It was the first product of its kind and although now a few other similar products have come to market I can proudly say I have invented a new category of baby products. It is the safest product of its kind as I design all my products to exceed the safety standards of a toy which is unlike any other sunshade on the market. I am also proud that SnoozeShade has been approved by the Melanoma International Foundation and a wide range of baby experts and health professionals happily recommend my products as they see the benefits of not only a well-rested child but also of a parent who is free to get out and about when needed.What has been the best part of your startup experience?There are so many best bits. Two things that jump out is the amazing feedback I get from parents who simply love their SnoozeShade and what it does for their family. It's incredible to think that something I invented has helped so many thousands of people around the world. The other part is that I wanted to be able to work from home as my daughter grew up. Now I wouldn't say I am at home all the time as I have to travel a fair amount and I am running a business so it has to take priority a lot of the time like any job (there is no real life/work balance unless you have full time help). However, I am able to be flexible enough that I can see all school plays and take time off over school holidays which is really amazing. I've also been able to help other start ups with their own who have sought my advice and I can help them learn from my many many mistakes. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Box Contains 1 x SnoozeShade Plus 1 x mesh storage bag See more
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