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Lean Customer Development: Building Products Your Customers Will Buy
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Lean Customer Development: Building Products Your Customers Will Buy

Product ID: 59067670
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Description

About the Author Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.

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