🚀 We’re in Beta!
Meet our new design. Everything works as usual, but if anything feels off, give us a ping.
The Soft Hair story begins with Elza Rocha, a woman ahead of her time. In 1968, in a patriarchal society, she founded her own business, the Good Shepherd School Hall. It would be impossible to describe all the secrets that D. Elza shared in his salon, always with a dream of teaching people to take good care of their hair and be more beautiful in an affordable way.
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