We are USTOP: Comfort, Design and Color in Underwear. Who said that underwear has to be boring? At USTOP we believe the opposite. We love designing colorful and fashionable clothes, like boxers, briefs, socks and pajamas. Entertaining, original and most importantly, comfortable and functional, we have designs for every occasion: being at home, doing sports, going to work, a romantic date or sleeping, you name it. We currently have clothing lines for men, women and children with which we accompany millions of Chileans daily with unique and entertaining underwear. This Chilean company was born in 1960 by the hand of its founding creator Mr. Henri Bahna, who after analyzing the market needs and finding a great opportunity, decided to market underwear products, mainly male, managing product categories such as boxers, briefs, t-shirts, pajamas and robes. The USTOP brand quickly positioned itself as a leader in the market, due to its quality, design and innovation, manufacturing all its products in Chile until 1999. A great leap occurred with the entry of the USTOP brand in the main multi-stores and it was decided to go from national production to import in its entire product line, allowing to maintain the quality of USTOP products, but at more competitive prices, given globalization and lower manufacturing costs in Asia. USTOP enjoys an undisputed leadership in the male underwear segment, and continually surprises its customers with avant-garde trends, fabrics and styles, designed for the attractive, confident and modern man; and developed in a variety of styles, attractive colors and innovative designs.
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