From the breathtaking views of Big Bend country to the vibrant cultures that shape our land, each hat we create is a tribute to our love for the West. Since 2014, we’ve been crafting headwear that captures the soul of the wild—fitting perfectly, feeling just right, and inspiring adventures. Every hat has a story to tell. Grab one today and share in its journey, or take your favorite Sendero hat along as you write a brand new adventure of your own. Western legend, Wild Bill Hickok, was murdered while playing five card stud on August 2nd of 1876. Legend has it, he held in his hand a pair of black aces and a pair of black eights and an unknown fifth card... If you draw the ""Dead Man's Hand"" are you foldin' or going all in? Rest In Peace Bill, this ones for you.
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