KERATIN is a protein that forms the basic component of hair and nails. Keratin in hair is present on the cuticle, a thin outer layer that gives hair shine and softness; in the cortex where keratin fibers and fibrils bind and determine the strength and elasticity of hair. Finally in the Medulla, made up of keratin proteins that determines the hair color. Dyes, easily change the chemical bonds of keratin causing damage. That's why hair often lose their brightness, elasticity and texture. This fact made us think about the necessity to replace the keratin during the coloring process. We created so keratinCOLOR: a cream color without ammonia based on hydrolyzed keratin that is easily incorporated to the hair’s cuticle and cortex during the treatment, satisfying the need of protein’s regeneration.
Trustpilot
2 weeks ago
1 month ago